Instead of launching bubly with a traditional ad campaign, we did it with 1000 GIFS.
We became the first brand to ever launch on GIPHY, as our GIFs got used everywhere from iPhone keyboards, to Twitter, to Instagram Stories, introducing bubly in a way that traditional ads never could.
A few GIFs from the 1000 or so we made with NPH that have gotten over 14B views.
One very awkward, very bubly Ellen sketch.